The One Thing That Drives Your Business Forward

2 Oct 2020 | Biz Strategy

Every minute you spend in your business must be an investment.

How many times have you been super-busy, but at the end of the day you’re wondering what you have done with your time; what you really achieved that day? That means your time was not an investment.

And you’re not alone in this. We’re all guilty of spending our time on the wrong things – sometimes knowingly, other times not.


Not All Tasks Are Equal

The biggest mistake we tend to make is treating every task as if they all matter equally. Instead, if you want to achieve extraordinary results and want every minute to count, you need to find out what is the one, most important thing you need to do that would make the biggest impact to drive you and the business to your desired goal. 

And you need to spend 80% of your time on that, and only once that’s done can you focus on other things.

For instance, if you’re in sales, the most important thing you need to do is picking up the phone and calling people, or meeting with potential clients.


Finding Your One Thing

So, how do you find out what your core focus should be?

It’s not just about choosing things you enjoy doing. Rather, it’s about finding the things that you’re innately good at.

Ask yourself these questions:

  • What comes easy to me? What am I naturally good at?
  • What do I really enjoy doing?
  • What, if I only did that every day, would move the business forward?

And this is not only for you – every person on the team needs to find that core thing for them. Imagine if everybody in the business spends 80% of their time on their one thing? How quickly would that drive the business forward? How quickly would you achieve your goals?

It’s often difficult to look at yourself critically and see what you’re really good at. You may be brilliant at something, but because it comes easy to you, you don’t realise how unique and valuable that skill is.  Or you may know what your one thing is, but you’re not sure how it would benefit the business.

We’d love to be your sounding board. Let’s get together for a brainstorm and we’ll help you test your ideas.

Your business, your dream is worth it.