As I said in an earlier blog every business needs to do some form of marketing, no matter how small you are.
Once you’ve fully understood who you are, what your product or service is and who your target market is, you have to find a way to talk to them. My blogs are an example of this.
In this day and age this involves tools and technology. The array of these is overwhelming – just try googling it.
So, start with a plan. What are you going to say, who to and what media will you use to say it?
We used a consultant to help us come up with some structure around what we are saying (for example, this month is about marketing). Having a structure makes it a lot easier to make it happen and now I don’t spend hours sitting around trying to dream up what to say. Read More »