Marketing tools and technology

As I said in an earlier blog every business needs to do some form of marketing, no matter how small you are.

Once you’ve fully understood who you are, what your product or service is and who your target market is, you have to find a way to talk to them. My blogs are an example of this.

In this day and age this involves tools and technology. The array of these is overwhelming – just try googling it.

Plan

So, start with a plan. What are you going to say, who to and what media will you use to say it?

We used a consultant to help us come up with some structure around what we are saying (for example, this month is about marketing). Having a structure makes it a lot easier to make it happen and now I don’t spend hours sitting around trying to dream up what to say. Read More »



Running a great business

I spent a few days last month getting together with a group of colleagues who meet twice a year to work “on” our business’s. We’ve been getting together for 5 years now so we know each other very well. As one of them said “Its a bit like getting undressed together!”

Many Chartered Accountants call themselves “Accountants and business advisors”. To be honest, many of them have never really run a business themselves, or they have run a pretty sloppy one so I’m not really sure quite how they can advise their clients on how to.

I’ve been an owner of BW for over 20 years, and have many clients running small and medium businesses so I’ve gathered a bit of knowledge over the years.

Here are a few simple tips to running your business from me:
Read More »



Technology in Business

We use technology to help our businesses in many different ways, including:

  • Communications
  • Marketing and customer engagement
  • HR and payroll
  • Accounts
  • Record keeping

The most useful purpose though is to help create efficiencies – to streamline procedures and increase productivity. To help make sure your product or service is delivered in the most consistent, cost effective and efficient way.

I often say to clients that you need to get a computerised system that helps your business do what you do. For example, with us, it’s a work flow and a time and cost system, for a retailer it’s a stock and point of sale system.

That system needs to get to the point of you being able to produce an invoice. Then we tack on an accounting system. Gone are the days when the accounting system was the main focus, which then had a stock or time and cost system tacked on. It’s completely reversed. Read More »